Tangshan LED lighting presents a polarized urban suburb


Tangshan City is famous for a major earthquake. Because of the impact of the earthquake, people here cherish the current life. When the time was clear, the lighting industry came to Tangshan City, first visited the Tangshan Earthquake Memorial Hall, and mourned the more than 200,000 lives killed in the earthquake.
Subsequently, the squad visited the Southern Lighting Furniture City in the urban area of ​​Tangshan City and the Jidong Building Materials City in the Fengrun District of the suburbs, and felt the pulsation of the Tangshan lighting market in the first place. In general, lighting and lighting dealers in Tangshan City pay more attention to brands, while dealers in the suburbs pay more attention to cost performance.
Tangshan City: Southern Lighting City Lighting Brands Concentrated Tangshan Lighting Vendors are concentrated in the Southern Lighting City, just beside the Tangshan Earthquake Memorial Park, there are more than 70 lighting and lighting dealers, and a few scattered Distributors are located in the hardware international market opposite the Southern Lighting City. From the brand point of view, lighting brands such as Philips, Panasonic, NVC, Op, TCL, Jiamei, Foshan Lighting and other traditional lighting brands have everything; LED lighting brands such as Mulinsen, Yiguang, Langshi, Wrigley, Xizheng, etc. also gathered in This; lighting brands such as Hilina, Kaiyuan, Aihua, Ochit, Knock, etc. are also displayed in the image of a store, electrician brands such as Siemens, Simon, Flying Eagle, Home, Futian, Delixi, Chint Waiting for their own wonderful. In general, this is a place for the consumption of high-end lighting products, and is also a stage for the competition of various lighting brands.
For the development trend of the lighting market in Tangshan City, Xie Hualiang, general manager of Hilina Lighting, said that most of the merchants here have independently obtained the agency rights of the manufacturers, but some of them are affected by operators in different regions such as Beijing, Tianjin and Shijiazhuang. .
For the development of LED lighting in the Tangshan area, the lighting industry has visited the dealers of Yiguang Lighting, Jiamei Lighting, Langshi Lighting and Xizheng Lighting respectively. Their common view is that LED lighting is still in the stage of gradual development and has not yet fully developed its power. As a dealer, on the one hand, we must grasp the development trend of LED lighting, on the other hand, we must flexibly control the current business. Only when you look at both sides can you live better.
Fengrun District of Tangshan City: The surrounding counties are mostly low-cost lighting and lighting wholesales. For the understanding of the lighting and lighting market in Fengrun District, the lighting industry has heard about it frequently when visiting the market of Qian’an City and Zunhua City. Why are county dealers more willing to go to Fengrun wholesale lighting, instead of going to Tianjin, Beijing and even Shijiazhuang to wholesale lighting? What is the status of Fengrun District Lighting Wholesale Market? The squad decided to find out.
Entering the Fengrun District of Tangshan City along the national highway, the billboards on both sides of the road show that this is a concentrated area of ​​building materials. Among them, Jidong Building Materials Market is very eye-catching. However, the lighting and lighting business here is very scattered, mixed in hardware, flooring, ceramics, bathroom and other building materials, showing its existence in a small area.
Here, there are advertisements for brands such as NVC, Opp, Otlan, Haohao, Jonson, TCL, etc. However, except for NVC’s renovation of a new store, other brands’ businesses have said that they will not push Move, no longer push the key. Even the dealers who hang the Op Lighting on the outside, actually sell the lighting of Kang. The reason is that it has gradually become a wholesale center for low-cost lighting, 3 yuan 3W LED bulb, 5 yuan 3W LED ceiling light, 100 yuan flat lantern, is the most popular product here. Because of the low price and fast logistics, some dealers in Zunhua, Qianxi, Qian'an, Lulong, Jixian and Weinan are more interested in wholesale lighting products from here, making it a small distribution center for lighting products. More than 30 lighting lighting distributors led by price competition have gathered.
Dongjun Lighting Tangshan dealer Zhou Xianye, who is busy installing the emergency power supply for the customer, complained to us: So hard to help customers install emergency power, each earning a few cents. If it is not a large amount, the business has not been able to do it. The price competition here is too fierce, and it makes people feel that the price war in the ancient town has come here. However, if you go to other places and there are no many customers who come together, I am afraid that even this hard money has no chance to earn. Tangled psychology, contradictory choices, bottomless prices, and distributors who come here are the true portrayal of the lighting and lighting market in Fengdong District.

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