BASF interprets new chemistry role at World Expo

BASF announced recently that this year is the 125th year of its entry into the Chinese market. BASF has fully participated in the 2010 Shanghai World Expo and has exhibited a series of intelligent energy-saving solutions in four venues to interpret the new role of chemistry.

He Binjie, chairman of BASF's executive board, said that exploring solutions to future challenges must rely on close cooperation between partners. The Expo will provide everyone with an ideal platform. At the German Pavilion, BASF showcased innovative products for improving the way of the future, such as 100% polyurethane-based conceptual shoes, cantilever seats made of engineering plastics, and polymer shells and paraffin material. Microcapsule phase change materials. The German and Chinese counterparts, which are about 5 minutes walk from the German Pavilion, show BASF's participation in the event.

BASF is also the official sponsor of 'Hamburg House'. In the pavilion BASF provided innovative thermal insulation solution Neopor and eco-friendly interior wall paint NORBIN, demonstrating the best energy-saving and eco-friendly technologies for 'passive houses'. In the Dock Theatre of Puxi District of the Expo, BASF also participated in the educational stage activities of 'Magic Map Adventure'. The roles of Big Bird, Aimo, Cookie Strange and Other Sesame Streets, and BASF's Little Chemists were joined together. To show children chemistry creativity.

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