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?? 2008 Beijing car started, truck companies return as scheduled.
Can Beijing Auto Show be the stage for truck companies? This issue was widely discussed during the 2004 and 2006 Beijing auto show, but there has been no conclusion. This year, the enthusiasm of truck companies to participate in the exhibition has already been seen in the number of exhibitors and the number of exhibitors. Therefore, once again discussing this old topic this year, the conclusion seems more difficult.
Domestic and foreign truck companies exhibiting enthusiastically
This year's Beijing Auto Show, FAW Jiefang, Dongfeng Commercial Vehicle, Dongfeng Liuzhou Gas, Jianghuai Automobile, SAIC Iveco Hongyan, SAIC Huizhong, Anhui Hualing, Shaanxi Heavy Duty Truck, Beiqi Futian and other truck companies all attended the exhibition, covering more than 1,000 exhibitors. To a few hundred square meters. Foreign truck companies such as Man, Mercedes, and Iveco also came to “join the fieldâ€.
The theme of the exhibition for Dongfeng Commercial Vehicles is "Innovation, Strength, and Social Responsibility." The exhibition area will be 1984 square meters, with 12 complete vehicles and 7 engines on display. In addition to Dongfeng Tianlong, Hercules, and Dragon, there are also new medium and heavy trucks, Dongfeng Tianjin. Such a strong lineup fully reflects Dongfeng Commercial Vehicle Company's great importance to this auto show and hopes to show the outside world the main products of Dongfeng Commercial Vehicles through the auto show.
JAC Gehlfa H series high-end heavy trucks have been unveiled at this auto show. At this point, Gehlfa heavy trucks formed three series of H, M, and L, and JAC has also become one of the companies with complete product lineage in domestic heavy truck companies.
The German commercial vehicle company TGS/TGX, the new product of Mantech, made its debut in China. It is understood that Mann plans to sell 100,000 cars in 2009. The new products on display hope to account for half of the total sales.
Other truck companies displayed their most advanced, most representative and marketable products at the exhibition. Exhibitors of the main parts and components of trucks, such as engines and axles, were also rich in exhibits.
Although the scale of exhibitors of truck companies cannot be compared with passenger cars, they will never be the protagonists of the Beijing auto show. However, from the perspective of the number of exhibitors, the number of new cars, and the display of new technologies, the exhibition will be held at the Beijing Auto Show. Cars are still the most representative of the latest domestic truck technology trends.
Truck company fancy "popularity"
It is understood that there is still a gap between the ideal exhibition area and the actual situation of truck companies. However, for truck companies, it is the ultimate purpose of exhibitors to be able to perform on the same stage as passenger car companies. The number of visitors to the Beijing Auto Show in 2006 reached 500,000. This year's Beijing Auto Show was held at the New International Exhibition. The larger exhibition area, more exhibition cars, and people's expectation, the hype of companies and the media was also comparable to last year. This kind of popularity is unmatched by other domestic automobile exhibitions.
The scale and enthusiasm of truck companies participating in this year are in stark contrast to the 2004 and 2006 Beijing auto shows. In the 8th Beijing Auto Show in 2004, the mainstream domestic truck companies collectively withdrew. They did not refuse to participate in the beginning. The organizing committee's arrangement of them in the Beijing Agricultural Exhibition Center, which is less popular, is the root cause of the collective withdrawal of truck companies. At that time, foreign truck companies such as Mercedes-Benz, Volvo, Renault and MAN all arrived at the scene and occupied the most prominent position in front of the No. 1 Pavilion of the National Exhibition.
In 2006, the enthusiasm of truck companies to participate in the Beijing Auto Show fell to a freezing point. Only four truck companies in China persisted in the Beijing Agricultural Exhibition Hall in the cold wind in November. The foreign truck companies did not arrive and other domestic mainstream truck companies still remained. absence.
"To come to Beijing to participate, we are most popular is the popularity." A truck company's sales staff told reporters. The use of the popularity of the Beijing Auto Show to promote their own brands and products is the main purpose of truck companies participating.
Does the “car†and “car†need to be developed separately?
When truck companies faded out of the Beijing auto show in 2004 and 2006, the industry had discussed the issue of separate exhibitions of "vehicles" and "cars."
In foreign countries, both commercial auto show and passenger car show are separate. At the commercial auto shows in Hannover, Germany, the International Commercial Vehicles Show in Japan, the Tokyo Truck Show in Japan, the Truck Show in the US Central, and the Truck Show in Brisbane, Australia, you can see a wide range of exhibits. Feel the strong popularity. At the Hannover Commercial Vehicle Show, car companies also came to the exhibition, but the cars that were exhibited were specially modified police cars, utility vehicles, gardening vehicles, and valuable goods carriers.
The Tokyo Truck Show in Japan is generally held in parallel with the Tokyo Motor Show, which is mainly based on passenger cars. The two exhibitions are adjacent to each other. The contents of the exhibition are relatively independent, and the audience can watch another exhibition by the way.
With reference to foreign mature experiences and practices, some people in the industry believe that it is only a matter of time before the “vehicles†and “cars†are separated from the exhibition. However, judging from the participation of truck companies at the Beijing Auto Show, it is difficult to predict the time between the two separate exhibitions. Because no one knows when an exhibition platform suitable for truck companies with enough “popularity†can be built. Under such circumstances, the Beijing Auto Show is still the most ideal stage for truck companies in the current domestic auto show.