China's light trucks push overseas new bright spots to explore new roads


“As China’s local auto market expands rapidly, the time for the large-scale export of Chinese autos has matured in the future.” At the recent China High-Tech Summit on Light Trucks and Scientific Development for 50 Years, Zhang Xiaokai, Chairman of the China Association of Automotive Engineers, analyzed Chinese autos Industrial export prospects. He believes that none of the major auto exporters have been able to support the large domestic market. The proportion of self-owned brands in China's light truck industry is as high as 95%, and the scale is also more than one million. It has become an important support for the light truck industry to go to sea.

Light truck export highlights continue

In recent years, with the rapid development of the automobile industry and the supportive policies of the state to encourage the export of automotive products, China's auto vehicle exports have maintained a high growth rate for four consecutive years. According to the latest customs statistics, in 2007, China exported 193,000 light trucks of less than 5 tons, which accounted for 77.8% of the export volume of trucks, and accounted for nearly 1/3 of the total exports of automobiles.

Light trucks, as the main force for the export of domestic cars, have shown a good export trend in recent years. In recent years, China's light-card companies have actively participated in international competition. The good news can be described as continuous: In 2005, Leap Forward signed a contract of USD 200 million for export to Russia, setting a record for the largest export of light trucks. In October of the same year, Dongfeng signed 6,000 light-card exports at ASEAN Expo. Last year, in November, Foton Ao Ling signed 3,000 export orders in Europe, setting a record for the single export volume of China's light trucks.

Zhang Xiaolu believes that when it comes to light truck exports, there are two major issues that must be mentioned. First, the Yuejin brand incorporates Nanjing Iveco, and has directly obtained Iveco's perfect overseas marketing network; Second, Foton Motors is located in Russia, Indonesia, Iran, and the Philippines. CKD factories in several countries are currently negotiating and planning. "From the product export to the joint venture integration and overseas plant construction, the overall sea-going pattern of the light-duty truck industry is gradually emerging."

"Being on the sea" needs to be explored

The export situation is excellent, but it cannot hide the problems. It is understood that the areas currently exported by China's light trucks are still concentrated in the Middle East, Africa, and Latin America. “Because the purchasing power of users in these areas is not strong, and the product quality requirements are not high, China's light trucks are easy to enter the market with cost-effective advantages. Moreover, these regions are in a period of rapid economic development and there is a huge market space.” Zhou Weili, general manager of Nanjing Iveco, attended the summit. Pointed out.

A set of data validates Zhou Liang's point of view. In recent years, the average growth rate of the light-duty card market in the Middle East has reached 30%, while the increase in the European and American markets during the same period was only 3%. In Russia, another major area where trucks are exported, Russia has adopted stricter entry standards for commercial vehicles in China this year, including the strict implementation of Euro III testing, and the increase of truck safety inspections from 2 to 9, etc. As a result, China’s exports of trucks fell by 26.26% in January from the previous month.

“The most important reason is also the need for the development of China's light trucks, because simple low-cost advantages cannot sustain sustained competitiveness. Many of China’s passenger vehicles, such as Geely and Brilliance, have begun to deploy in the European market, and light trucks are now powerful. Relying on the domestic market, it should be a breakthrough in exports,” said Zhang Xiaoji, chairman of the China Automotive Engineering Society.

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