Most secondary car dealers in Qingdao have no choice but to exit the market


Recently, second-tier car dealers in Qingdao have been unable to withdraw from the market due to lack of distribution rights. There are only 45 big stores in nearly 200 car dealers in the city. "Not to sell cars, delisting!" Yesterday, in Chongqing South Road, near the Auto Parts City, more than a year of secondary car dealer Mr. Wang, closed out of the market. At the same time, from the place where Mr. Wang’s dealership is less than one kilometer, the “Dongfeng Peugeot” store of the 14th 4S automobile sales shop on Chongqing South Road is in trial operation and is scheduled to open on the 17th. Is such a situation that people do not understand, opened a new year in Qingdao auto market.

Trolley line: collective "shut down"

"From October last year to now, at least five dealers have been able to make a profit out of Auto Parts City because they have no profit. It is estimated that there will be more 'secondary dealers' closing or switching to selling accessories before and after the Spring Festival." A car sales consultant in Chongqing Auto Parts City told reporters.

According to the “Implementation Measures for Automobile Brand Sales Management” adopted by the Ministry of Commerce from January 1 this year, only dealers who have acquired a certain brand of automobile sales rights have the right to sell the brand cars in a certain area, or they will be out.

Mr. Wang decided to withdraw because he did not get distribution rights before New Year's Day. He said: "I don't want to take it. I'm not qualified to take it. With the distribution right, I must have a 4S shop that includes vehicle sales, spare parts replacement, after-sales service, and information feedback."

Yesterday, the reporter learned from the Municipal Automobile Circulation Association that there are nearly 200 small and large enterprises that manage automobile sales in Qingdao, and currently only 45 large stores have acquired the right to sell branded cars.

4S shop: Biting on the scalp

According to the incomplete statistics of the Bureau of Commerce and Industry of the Municipal Bureau of Industry and Commerce, the total number of new motor vehicle transactions in the city including cars was 39,000 in 2004, a decrease of about 23% from the previous year.

According to Zhang Chao, the vice chairman of the 4S dealership at Fiat Auto Qingdao, the reason why most of the sellers did not make money was because the dealers were too busy and the price war was too frightening. The problem of food and clothing would not be able to be discussed.

"The implementation of the "Automotive Brand Sales Management Measures" and the upcoming three-car package plan will definitely be a good thing for the car dealers and consumers who have established 4S stores," Zhang Chao said. Even if the auto market does not pick up this year, according to sales volume of 20,000 units, more than 40 4S dealers can each have more than 500 units of capital-protection sales. This is because the auto market is not good, and everyone has to build a 4S store. the reason.

Consumer: Picture is peace of mind

The New Year did not bring much new weather to Qingdao's auto market. Yesterday in Chongqing South Road, except for some 4S shops and customers looking for a car to buy a car, few car dealers who only worked as two-level dealers rarely patronized the car accessories. The city auto showroom did not enter the door for more than ten minutes.

At the entrance to the “Fiat” 4S store, Ms. Xin, a citizen who is planning to buy a car, said that she actually wanted to buy a car as early as last October. However, the auto market could cut prices one after another, leaving her with no end in her mind. I got on the train and decided to go to the 4S shop to pick the car. "The price is one thing, but vehicle maintenance and repair must be taken into account. Selecting a 4S shop is a relief. You can drive your car home today. If you have any expectations for buying a car, it is waiting for you. The Three Guarantees Plan was announced."



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