Analysis: Strategic Conception of China's Mold Manufacturing Industry Development

The most important thing in the "Twelfth Five-Year Plan" is to grasp the guiding ideology and clarify the overall tasks: adhere to the scientific concept of development, take the structural adjustment as the main line, rely on technological progress, and take the lead of "good", drive innovation, and do a good job of informatization. With the integration of industrialization, to improve the overall strength of the industry and the core competitiveness of enterprises as the main goal, deepen the reform, open up the market, work hard, strive to change the development mode, enhance the soft power, and better improve the overall level of the equipment manufacturing industry. China has achieved low-carbon economy and national defense modernization services, laying a solid foundation for China's mold industry to step into the world's mold power.

The rapid development of the mold industry gives a strong support to the manufacturing industry. The proportion of molds that can drive its related industries is about 1:100, that is, the mold development is 100 million yuan, which can drive related industries to 10 billion yuan. The mold is to promote the transformation and development of the equipment manufacturing industry. And the key support of the upgrade; At the same time, the rapid development of the manufacturing industry has also promoted the development of the mold industry.

Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, said that in the automotive industry, mold equipment is an important guarantee for the upgrading of automotive products, the research and development of energy-saving and environmentally-friendly cars, and the promotion of automotive self-owned brand development. In the field of home appliances, the formation of home appliance parts depends on various types of molds such as sheet metal stamping, plastics, foaming, and adsorption. The level of mold manufacturing is the technical guarantee for realizing the transformation and upgrading of household appliances in China (such as low noise, energy and water saving, and multiple rooms).

In the field of aviation equipment, the research and development and industrialization of sheet metal equipment and aircraft interior trim mold technology have a key role in aerospace manufacturing, lightening the weight of aircraft, and saving fuel. In the field of electronic special equipment and supporting industries for emerging industries, such as IT molds, computer peripheral molds, media digital product molds, optoelectronic communication product molds, network product molds, watch gift molds, etc., have become increasingly demanding. In the field of medical device manufacturing, precision and ultra-precision molds play a decisive role.

In the field of rail transportation, the EMUs run the core components of ultra-high speed (more than 300 km/h) precision bearing mold core technology, railway heavy-duty trucks and urban rail transport vehicles bearing, gear transmission, high-speed EMU gear box precision casting mold Etc. are necessary for the development of rail transit.

China's export mold market is mainly Hong Kong, the United States and Japan, followed by Germany, India, China Taiwan, France, Brazil, South Korea and Vietnam. It is expected that by 2018, China will realize the export of a single product from middle and low-grade molds for export to a composite export of high-end mold products and moldmaking technology. Luo Baihui believes that China's mold will transition from a "manufacturing power" to a "manufacturing power."

In order to meet the needs of China's national economic development and achieve the goals of the “Twelfth Five-Year” development plan for the mold industry, during the “Twelfth Five-Year Plan” period, we completed the strategic conception of the development roadmap of China's touch-making manufacturing industry. Luo Baihui proposed the following strategic concept.

1. Capture opportunities to expand the international market. In terms of market development, China's mold industry must firmly seize the opportunity of industrial transfer in developed countries, seize opportunities, and actively and effectively open up the international market.

2. Enhancing enterprise management is still an important issue in the industry. The industry should actively guide enterprises to pay attention to management and improve management efficiency. This includes the construction of the management team, the overall quality of the management team, and the level of professionalism. There should be some quantitative indicators in the plan to guide the company to improve management, enhance efficiency, and promote development. By strengthening the construction of informatization, in line with the company's actual core cultural concepts as guidance, combing, adjusting, and optimizing processes to achieve the optimal process, and guide enterprises to rationally find and cultivate their own core competitiveness. By strengthening information construction, we will guide and cultivate information products with independent intellectual property rights. I believe that business management is still the bottleneck that restricts the development of the industry. The mold industry must use information technology as a breakthrough point to improve the company's comprehensive competitiveness in terms of delivery time, quality, and cost.

3. The implementation of national industry rejuvenation requires the promotion of industry development. The Mold Association should continue to strengthen communication with ministries and commissions such as the Ministry of Industry and Information Technology and the Ministry of Finance to actively reflect the situation and strive to implement the relevant policies for the continued support of the development of the mold industry as soon as possible.

4. Use a strategic vision to have a longer development plan. Proposed to be an integrated supplier for qualified bodies or to provide full/full solutions for the manufacture of qualified bodies. This involves the simultaneous engineering of products, processes and molds, involving the application of opto-electronic pressure and high automation components, involving long life and high reliability. The research and development of molds involves more in-depth research and application of computer technologies such as CAE technology, and involves the development and application of new stamping processes such as multi-type stamping methods.

5. The development of the industry should further emphasize "quality" and reduce "quantity". The industry should guide enterprises to pay attention to the quality of development. The imbalance in the characteristics of the industry’s production determines that the company’s own stalls should not be too large, and it is the most ideal strategy to solve through a distinctive industry alliance. While paying attention to and guiding the adjustment of industrial layout, industry associations will guide enterprises in avoiding new and unreasonable investment in production capacity, guide enterprises in expanding their industrial chains, and invest their funds in technological upgrading and innovation that meets customer requirements, and try to avoid low-level "cloneability". Construction investment.

6, through the joint highlights "China's advantages." At present, the industry is still scattered, many, and the stalls are too large. The levels are not uniform. They are challenged by Japan and South Korea, but they are still slow due to serious homogeneity, and advocate differentiation, regional alliances, and OEMs. Collaborate to win national policy support and take the special road. "It is difficult to develop without alliances," and "it is difficult to form effective alliances without solidarity." It is suggested that regional linkages be established or that regional alliances be effectively carried out. Regional alliances must be based on effectively meeting the regional domestic market as the minimum goal, and achieve effective harmony and win-win results through effective division of labor and effective collaboration.

7. Play an industrial role in the era of green and low-carbon economy. To meet the increasingly urgent emission reduction requirements and the development trend of automotive weight reduction, we can develop high-strength plate hot-pressing forming dies and aluminum alloy forming dies in new product development, and open up new businesses with broad vision.

8. Solve the domestic market and integrate it into the international market. The Twelfth Five-Year Plan should base itself on satisfying the huge domestic market demand and increase effective satisfaction. At the same time, it should vigorously explore the international market and through cooperation, it should explore both the international market and its own management and technology. In order to open up the market, we must overcome difficulties by actively developing high-end products to make positive contributions to the cost reduction of domestic OEMs; in the development of international markets, we must actively explore and develop a total of “joint market” through alliances of leading companies. To win the development model, the export market must not only make positive progress, but also must focus on nurturing "Chinese brands". Taking into account the increasingly fierce competition in the domestic market and the actual situation of rising costs, we must avoid "vicious competition" and promote the sustainable and stable development of industries and enterprises.

9. Cultivate the core competitiveness of the industry. Luo Baihui stressed that the core of mold enterprise development is quality, which involves the company's core technology and key talents; the second is scale, but the scale cannot be unlimitedly expanded. The mold industry is a technology-intensive industry. Individual companies cannot afford to undertake the research and development of some common basic new technologies. They call for relying on government and industry guidance, mutual support from member units, and institutional integration to carry out resource-saving preliminary research and development.

10. Pay attention to the latest developments in technology development. One of the key developments of automotive molds is to guide the specialized division of labor of enterprises. The association should consider and join the “automobile mold expertise and technical knowledge project” to resolve the core competitiveness of enterprises and mold delivery issues. At the same time, the informationization of molds is progressing from predictive shaping to control shaping. The Association should organize and carry out key technology researches on the informationization of automotive mold products, and study the information extraction and control technologies of the automotive molds themselves.

11. Give play to the role of the association, strive for policy support, and establish a "national team." Support for national policy support, support enterprise technology upgrading, equipment renewal, personnel training; support the formation of "national team", make less domestic bad competition, promote harmonious and sustainable development of the industry; gather wisdom, broaden ideas, establish large-scale regional Industry development platform, common basic technology development, standardization and unification of management and technical terminology; actively and effectively guiding the orderly development of the industry under the premise of following market laws; adopting multiple strategies or methods to guide the OEM and Mould Factory in harmony Winning development will enable the automotive mold industry to better serve and support the development of national cars and realize the dream of “Mold Power”.

In recent years, the state has proposed to develop small and medium-sized enterprises to “grasp the large and small”, providing a good opportunity for the further development of the mold industry. In the process of further opening up, the development of China's mold industry (including foreign-funded or Sino-foreign joint ventures) will facilitate the expansion of exports and increase the international competitiveness of China's manufacturing industry, and gradually change China's position in the international industry in the low-end position . The technological content and added value of China’s export molds have risen over the previous year. Compared with imported molds, the gap between technology and price has also continuously narrowed, which fully reflects the technical progress of China's mold industry and the improvement of the competitiveness of the international market.