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According to the scheduled plan, the lighting industry will visit Fangshan District, Zhangzhou City, Gaobeidian City, Lianshui County, Yi County, Xushui County, Bazhou City, Gu'an County, Langfang City, Ninghe County, Tianjin City and Qinhuangdao. Nearly 20 cities, such as the city, Tangshan City, Yutian County, and Jixian County, it is estimated that the itinerary will exceed 1500 kilometers. Understand the local lighting market conditions, listen to the confusion and ideas of local businesses, communicate the information of manufacturers in the lighting industry, and further open up the information asymmetry of the lighting industry. bottleneck.
Beijing Fangshan District:
The quality of LED products was basically stable. On the morning of April 2, the Beijing-Tianjin-Hebei squad of the lighting industry came to Shengtong Home Furnishings in Fangshan District, where the main lighting brand merchants in Fangshan District were gathered. There were 8 households, and the shopkeepers were basically Anhui people. Concentrate on here to open a store. Moreover, some brands in the industry are basically seen here, such as Op, NVC, Langon, Panasonic, Simon, Midea, Sunshine, Philips, and Xiding. Merchants go to Guangdong 1-2 times a year, the main purpose is to find lanterns, followed by looking for some business brands. Here, LED has taken the mainstream.
According to the merchants, in the past year, with the gradual stabilization of the quality and price of LED products, consumers have generally chosen to use LED lighting products. From the perspective of after-sales service, the LED products sold rarely have major problems, and the return ratio is gradually equal to that of traditional lighting products. Of course, this also benefits from the selection and promotion of branded LED lighting products by merchants, which eliminates the proliferation of counterfeit LED lighting products. Langeng Lighting distributor Wang Wenxue said that with the development of LED, some old brands can't keep up with the rhythm, which makes the business headache. Sun Chuanwei, a distributor of sunshine lighting, believes that the emerging brands of LED lighting are not too prominent. Now, the choice of LED brands needs to be seen while walking.
Fangshan District Yonglin Home Plaza is another place where lighting distributors are concentrated. There are 13 merchants, each with an area of ​​50-100 square meters, all of which are decentralized and unbranded stores. From the perspective of monopoly walls and exhibition boards, the lighting brands include Op, NVC, Huayi, Midea, Yiguang, Mulinsen, etc. The electrician brands include Delixi, Longsheng and TCL. Because Yonglin Home Plaza does not concentrate lighting dealers in the main building, but in a one-story building in the side building, the grade here is not too high, and the popularity is also insufficient.
Quzhou City, Hebei Province:
After the boss claimed to leave the housekeeper from Fangshan, the Beijing-Tianjin-Hebei squad of the lighting industry came to a county-level city below Baoding City, Hebei Province: Chenzhou City. Cangzhou City is only 60 kilometers away from Beijing. It has become a satellite city in Beijing. Especially after the announcement of Baoding City as the preferred sub-center of the capital, many people have taken a fancy to the geographical location of Cangzhou City and hope to invest in this property. Since the beginning of the squad, the most hot phenomenon encountered along the way is the sales flyers of real estate sales staff.
Although the real estate in Chenzhou City is very hot, there is no sign of fiery heat for the local lighting market. Local lighting and lighting businesses are mainly concentrated in the streets on both sides of Taoyuan Road, with a total of 15 households; in addition, there are 3 households in Huayang Building Materials City on Huayang Road. There is a strange phenomenon here. Basically, you ask the boss is not there? Will answer your boss out. In fact, you can answer the question, maybe the business card says the manager of the store manager, etc., actually happens to be the boss or the boss. According to informed sources, the purpose of this is to cope with the bargaining of consumers.
The relatively large businesses in Ganzhou include Mingsheng Light World and Dingmei Lighting City. The well-known industry brands include NVC, Op, Panasonic, TCL, Home, and Beauty. Merchants generally reflect that LED products are better sold, while traditional lighting products are more popular. The less you sell. However, for the emerging LED lighting brands, the local merchants have a relatively low level of acceptance, mainly LED products that operate traditional lighting brands.
Hebei Gaobeidian City:
Merchants learn to use micro-marketing Gaobeidian City is a county-level city with a population of 640,000, but has more than 10 lighting stores, of which the five lighting stores in Hailong Home Plaza are of higher grade and better image. The product is more complete.
Since Gaobeidian City is 80 kilometers away from Beijing and 50 kilometers away from Baoding, the business of lighting and lighting in Gaobeidian is mainly based on retail and small projects. Merchants choose to get goods in Shijiazhuang, and some merchants go to the ancient town 2-3 times a year to make orders. . Hailong Home Plaza agent NVC lighting, Minnie Lighting, home lighting fluorescent lighting boss wife Liu Weixia told reporters that the local lighting business is good, the overall market is bullish, the flow of people on weekends is relatively large. After seeing the WeChat QR code on our business card, Liu Boss immediately added a large lighting WeChat, and said that daily attention to micro-marketing, although not specifically studied micro-marketing, but she has already added local designers and contractors WeChat, usually with new products, promotions and the like, was immediately released in the WeChat circle of friends, attracting a group of fans to shop. Next, she also plans to be a public account to better practice micro-marketing.
Since the lighting of Gaobeidian City is mainly based on retail business, there are many lighting products, and lighting brand products are rare in the local area. Ou Pu lighting dealer Xin Bo introduced that in bulbs, T8 tubes, and spotlights, LEDs are better than traditional ones; but in the field of home lighting such as ceiling lamps, traditional ones are better than LEDs. The reason for this phenomenon is still the price of the product. Since the emerging LED lighting brands have not yet gained the trust of the local market, the lighting brands in Gaobeidian City are still dominated by traditional lighting brands.