Caring for China's automobile growth line 10 "most" of the automotive industry

With the approach of the New Year's Day in 2012, the Chinese automobile market will smoothly spend 2011. Starting from the beginning of the year, under the influence of a series of stimulative consumption policies and some city purchase restrictions, such as the purchase tax halved, autos going to the countryside, trade-in replacement, and some city restrictions, the Chinese auto market is destined to become an extraordinary year in 2011.

After sorting out the hot events this year, the Chinese auto industry is mixed. After experiencing the earthquake in Japan and the fall of Kumho Tire, the Chinese auto market has undergone subtle changes. Several families rejoiced at a few worries. In particular, the magazine cited 10 cases of frustration and frustration in the Chinese auto market this year, striving to restore the facts to readers and outline the growth path of the Chinese auto market this year.

Most proud of China’s automotive sales in the world. Although China’s automobile production and sales have slowed down significantly in 2011, with growth rates ranging from 46% in 2009, 34% in 2010, to 2% in 2011, the Chinese auto market has experienced a decade of high speed. The growth curve turned sharply down, but the Chinese auto market once again has no suspense to reconnect with the world’s largest market.

During the year, the Chinese auto market experienced some unfavorable factors such as the withdrawal of supporting policies and the introduction of multi-land restriction policies, but it still maintained a strong growth momentum, which undoubtedly once again proved the great potential of the Chinese auto market.

Comments: China has become the world's largest automobile production and sales country, but it still has to face the "big but not strong" issue. In the future, the expansion of the entire industry chain, including equipment manufacturing, experimental equipment development, material research and development, and service system construction, will be the direction of the Chinese automotive industry.

The most pleasant surprise is that the tire companies have won the US Department of Commerce. On December 19th, the United States Federal Circuit Court of Appeals ruled on GPX International Tire Company and Hebei Xingmao Tyre Co., Ltd. against the US government and ruled that the US Department of Commerce could not regard China as a non-market In the case of economic countries, anti-subsidy investigations were carried out and it was requested to suspend the temporary countervailing duties on non-road tires imported from China. Regarding this ruling, the head of the Fair Trade Bureau of the Ministry of Commerce stated on December 21 that the counter-subsidy investigations China has conducted over the years have violated the WTO rules and have no legal basis, and they hope that the US can correct its wrong practices as soon as possible.

Comments: China's tire companies have won US anti-subsidy lawsuits, which shows that Chinese companies have taken an important step in countering US anti-subsidy cases.

The tenth decade of China's automobile industry is the most to force China's accession to the WTO 2011 is the ten-year node for China's accession to the WTO, and it is also the beginning of the next major era. During the past decade, the Chinese auto industry has been viewed from the initial not being optimistic and has now jumped to the position of “the world’s largest producer and sales force”. It has turned from a living fossil of a planned economy into one of the most market-oriented industries in the Chinese economy. Looking back at the development of China's auto industry ten years after its accession to the WTO, the marketing concept of independent brands has also been greatly improved. Regardless of scale, sales volume, output value, profit, etc., self-owned brand cars have achieved rapid growth from scratch and from small to large.

Comments: Accession to the WTO means opportunities, but also means challenges. Ten years ago, China's accession to the WTO had brought shocks to the Chinese auto industry and brought opportunities. The next decade will be a crucial period for the transformation of independent brands and ushering in the cultivation of core competitiveness.

The most active car companies started to get listed and financed. Since the beginning of the year, the news about the car companies' listing has been inexhaustible. From the IPO to the issuance of new shares, from the H shares to the A shares, from the issuance of bonds to warrants, Chinese car companies have turned their eyes to the same investment. capital market.

On December 19, it was reported that in 2011 the central company’s corporate shareholding reforms continued to advance, and FAW Group had completed its overall restructuring. The SAIC, BAIC, Chery and other auto groups are all planning to go public as a whole and seek the best route for capital.

Comments: From all kinds of signs, using the capital market to quickly become bigger and stronger has become the choice of some car companies. The operation of the capital market has a huge space for asset securitization, which will provide important financial support for the leap-forward development of enterprises and their own brand planning.

Most unexpectedly, the Ministry of Commerce levy a “double reverse” tax on US imported models. On December 14, the Ministry of Commerce announced that it will impose anti-dumping duties on imported cars and off-road vehicles with a displacement of 2.5 liters or more originating in the United States. Countervailing duties, the implementation period is two years. This is the first time China has entered the WTO to conduct a "double counter" investigation on imported vehicles.

In fact, as early as September 2009, the Ministry of Commerce received an application submitted by the China Association of Automobile Manufacturers on behalf of the domestic industry and requested the “double reaction” of imported cars and off-road vehicles with a displacement of 2.0 liters or more originating in the United States. survey. After review, the Ministry of Commerce increased the investigation of the vehicle's displacement to more than 2.5 liters.

Comments: This time, some measures to levy a "double counter" tax on some imported cars in the United States are somewhat unexpected. This move made by China was seen by people in the industry as a counterattack against the United States repeatedly levying “double anti” taxes on Chinese companies.

The most helpless Japanese earthquake sounded the alarm for globalization On March 11th, an earthquake occurred in Japan. Except for the Nissan, which was made in Japan, Toyota, Honda, and other Japanese auto companies were basically recovered until September this year. Some car companies have so far Still did not return to normal production levels.

Affected by the earthquake, some key components from Japan could not be resumed in time. Not only Japanese brands produced in the country, but also many European and American brands and auto brands have also been affected to a certain extent.

Comments: The earthquake in Japan exposed the drawbacks of the automotive industry's industrial chain, closed, large-scale procurement, and zero inventory in the face of emergencies. This poses new challenges to the production methods of global car companies, and parts and components companies may benefit from the reform of Japanese car companies.

The most entangled "Three Guarantees" bills have not yet been introduced. From the first consultation to the discussion and the formal holding of hearings, the whole period has been separated by seven years. However, the automobile, a high-consumption product, has not been included in China's "three." "Package" ranks.

In October this year, "Car Three Guarantees" once again solicited public opinion, and held a legislative hearing in the same month. According to statistics, in the first half of 2011, complaints concerning automobiles were 8235, an increase of 32.4% year-on-year. The introduction of the "car three packs" has been brooked without delay.

Comments: China's auto industry is booming, the number of car owners has surged, and complaints about cars have also increased. The introduction of "Car Three Guarantees" is the result of popular expectations and is a boost to the Chinese auto industry. After the "Three Guarantees" hearing, the hope is no longer a flash in the pan.

The saddest reminder recalled Kumho Tire On March 15th, CCTV reported on the serious quality problems of Kumho Tire. It was like a huge stone throwing a lake and the Kumho Tire incident set off an uproar in the auto industry.

People also have serious doubts about cars that have purchased, are selling or used Kumho tyres. However, it is ironic that Li Hanxi, chairman of Kumho Tire China, publicly stated that no matter whether it is a recalled tire or a tire that is replaced due to testing, the quality is no problem.

Since its exposure on March 15, Kumho’s retail business in the Chinese market has almost completely stagnated. Kumho statistics show that 16 million tires were sold in China last year.

Comments: Kumho's retail business in the Chinese market this year is almost zero growth. This confirms the old saying, "Multiple lines of injustice must boast." Denying product quality problems is an extremely irresponsible attitude toward Chinese consumers.

The three-year goal of the newest energy vehicle has only been completed. The data released by the Ministry of Industry and Information Technology in January this year showed that in 2010, the demonstration and promotion cities for energy-saving and new energy vehicles in the public service sector were expanded from 13 cities in 2009 to 25 cities. As of the end of 2010, a total of 190 models of 54 automobile manufacturers were listed in the Catalogue of Recommended Models for Energy Conservation and New Energy Vehicles, Demonstration, Extension and Application Engineering. In 2010, the annual production of the above models was 7,181 vehicles. This means that the capacity of new energy vehicles is currently far below the scale of 500,000 for three years.

Comments: So far, the "energy-saving and new energy vehicle industry planning" has not yet been introduced. At this node, rethinking how to structure a more active and effective policy system has become a top priority for the adjustment and revitalization of the automotive industry.

The most frustrated Chinese auto companies failed to acquire Saab. On December 19th, the District Court of Winnashburg in southern Sweden announced the approval of the bankruptcy application of Swedish Saab Automobile Company, marking the end of the fate of this famous Swedish automobile brand with more than 60 years of history. This also means that the two Chinese companies - the huge auto trade group and the China Youth Auto Group's plan to acquire Saab have ended in failure.

According to incomplete statistics, the "double-pang" loss is about 1 billion yuan. Previously, for the risk of acquiring Saab, young cars have been too optimistic and even desperate.

Comments: For overseas mergers and acquisitions, although Chinese auto companies can take the opportunity to shorten the gap with multinational auto companies, this is not the main way to enhance their core competitiveness. At the same time, Chinese car companies should conduct in-depth research on the relevant laws and regulations of the merged state of the enterprise and evade economic losses.