3 In 1 Car Repair Kit,Car Jack Electric,Electric Trolley Jack,Automatic Car Jacks jinyunzhaoshigongjuyouxiangongsi , https://www.zscartools.com
When LED e-commerce was fired, group buying has sprung up. The LED group purchase items launched by Juhua, the public comment network and Taobao.com in a few consecutive weeks are embarrassing from the point of view of sales. The group purchase price is usually less than 50%, and there is a time limit. The source of people browsing and placing orders is endless, until the last second.
However, not every LED product is suitable for online sales. The reporter found that indoor lighting such as LED bulbs, LED ceiling lamps, LED spotlights, LED downlights, etc. were searched through websites such as Tmall, Taobao, Alibaba and Juhua. The products are more suitable for sale on the e-commerce platform, and the group purchase products 80 are indoor lighting products.
Limit the time to buy 880 yuan (original price of 1980 yuan) ceiling lamps, each ID is limited to one, it is very attractive in the consumer's seemingly such a discount for a hundred years. But is the group purchase that seems to be the biggest discount a heavenly stuffing cake or a trap on the ground?
The gathering of the popularity of the popular 3D LED downlights has brought surprises to Opp. The sales volume in 30 days is 30,941, and the sales volume is 30 times. As if to taste the sweetness of the group purchase, Oupu continued to launch another group of LED lights in the 9.9 big gathering activities, and this time the group purchase time is no longer a month, but 24 hours, only September 9 one day.
The Opus launched a ceiling lamp called Chenlu, the original price is 2,500 yuan, the group purchase price is only 999 yuan. In the first five hours, the sales volume reached 181, which is equivalent to one month's sales.
Group purchase price to attract consumers, small profits but quick turnover has also become a way for businesses to clear inventory, we see few new products in the group purchase products. The limited time group purchase method can accumulate popularity in the shortest time and double the sales volume. However, LED lights are different from other products. Not all models are suitable for group purchases. If you don't do well, you have to lose money. Eternal lighting dealer Li Haoyu told reporters.
The reporter randomly checked some of the group purchases. After analysis, it can be seen that the LED products participating in the group purchase are indoor lighting products, and the price is almost half of the online shopping mall. The Adelaide 3W LED spotlights that participated in the group purchase sold 110,169 pieces in 30 days, and the number of page views reached 1,304,130. It is understood that when the lamp is sold at the original price, the monthly sales volume is less than 3,000 pieces, and the number of page views is less than 10,000 times.
As can be seen from the transaction review, consumers are very much interested in this group buying model, and hope that the business can launch more group buying categories. It can be seen that group buying can not only help businesses gather popularity, attract consumers in large quantities, but also save costs for consumers.
Improving efficiency It is understood that most of the people who choose to buy a group are young people aged 24-35, and most white-collar workers in the office have enough time to pay attention to the major group buying websites.
However, when consumers choose LED lamps on the Internet, they often feel dazzled. In the face of complicated products, they do not know how to choose. Repeated price and quality comparison will greatly reduce the shopping efficiency of consumers. At this time, group buying will take advantage. The group buying website will only push one discount product at a time, and each ID is limited to one or two times. This mode makes the demand of consumers more precise, buy or not buy. Can be decided in the first time.
Although group buying can improve the efficiency of consumers' choice and increase sales in a short period of time, is group buying a long-term solution?
Li Haoyu told reporters that LED products have special characteristics and cannot be treated like other fast-moving consumer goods. Group purchases are limited to one product at a time, and the sales volume appears to be very single, and there are not many categories for consumers to choose. And the group purchase price is lower, the profit is low, in order to ensure the income, it is not suitable for many products to be purchased, and only a group purchase form to sizzle a certain product or brand.
Merchants no longer simply pursue the number of orders, short-term sales, and no longer simply attract customers with low prices, but comprehensively consider their service capabilities, passenger traffic at different times, and overall gross profit margin and long-term revenue.
There are dealers who believe that the LED products that are currently participating in the group purchase are too single. In fact, this situation is slowly improving.
In order to meet the needs of consumers, Meituan.com, the public comment network, the poly-cost-effective website and other websites will launch different types of LED products in almost every period, and indoor lighting products can almost be found. The expansion of LED product categories in group purchases has attracted a large number of consumers, and has become a good strategy for businesses to clear inventory.
For manufacturers of LED products, e-commerce channel is a good platform to promote sales of products, group purchase is a fast channel in e-commerce, reasonable use of e-commerce can achieve online and offline win-win. However, it is also necessary to combine the development status and product characteristics of the company, and not blindly enter the e-commerce platform, and follow the trend to buy.