Dongfeng Special Vehicle Sales Increase 3 Times YoY in First Half Year


In the first half of the year, the special vehicles of the Dongfeng Motor Engineering Truck Co., Ltd. achieved 1,773 vehicle sales at the end of the year, an increase of 302.04% year-on-year, and completed 59.1% of the annual tasks, becoming the largest growth point for Dongfeng Construction Vehicle sales.

In recent years, China's special-purpose vehicle industry has developed rapidly. According to analysis by industry experts, in the next 10 years, China's economy will continue to grow rapidly, the total economic output will continue to expand, and the degree of specialization in economic development will continue to increase. The two factors will directly drive the demand for the special-purpose vehicle market.

In order to catch the “express train” for the development of the special-purpose vehicle market, at the beginning of the year, the engineering vehicle division put the special-purpose vehicle business on the special-purpose vehicle capital—Suizhou, and successively held “special” meetings such as special-purpose vehicle business negotiation and online recruitment, and Suizhou. Seven conversion factories and 17 distributors across the country succeeded in “hand in hand”.

In response to the needs of the special vehicle market in Suizhou, the Construction Truck Business Department provided "a la carte" development models and highlighted the characteristics of "special" characters. It has successively developed cement mixers, garbage trucks, chassis for hot water storage vehicles, and small tractors. Recently, the coach car project was started. At the same time, in order to provide quality services to partners, in June, a special symposium was held in Suizhou to solicit opinions and suggestions on the operation of special vehicles for special vehicles in Suizhou.

To achieve maximization of profits, the Business Unit adopted direct sales and chassis sales, and formulated a three-step long-term development strategy: based on Suizhou in the first quarter, facing Hubei; targeting Hubei in the second quarter; and special vehicle manufacturers in the second half of the year. The overseas business unit coordinated the operation and expanded the sales of special vehicles to foreign markets, allowing the Dongfeng Construction Vehicle special vehicles to go abroad.



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