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On December 26, 2011, China Heavy-Duty Truck Group Co., Ltd. held a grand opening ceremony of the HOWO light truck in Jinan. More than 800 representatives from China National Heavy Duty Trucks HOWO light trucks distribution, service, accessories, modification cooperation units, customer representatives, financial and investment institutions attended the launch ceremony. 
In 2010, China National Heavy Duty Truck Group reviewed the situation, seized the opportunity, made a major strategic decision to rely on the advantage of Haowo brand to enter the light truck, and deployed all the advantages of resources, the establishment of the Jinan Light Truck Department. The HOWO Light Truck is a series of mid- to high-end light trucks developed by China National Heavy Duty Truck based on its mature truck R&D technology, combining China's national conditions and absorbing advanced international technologies. The first appearance of a total of 12 different configurations of high-end light trucks can be applied to a variety of operating environments. 
HOWO light truck power adopts Futian Cummins ISF light electronic control Engine, with mature technology, strong power and low noise. Matching science, low fuel consumption, can save fuel 10-20%. It has three characteristics of high attendance, high efficiency and low cost. With the reinforced full-rigged chassis of European heavy truck technology, the longitudinal beam of the frame forms once, and the carrying capacity is greatly enhanced. The carriage can be selected according to the actual load. 
Mantech axle is another highlight of HOWO light truck, which is the cooperation between Sinotruk and Germany. The application of SKF unit bearings has achieved 1.5 million kilometers of maintenance-free, adjustment-free. The cab adopts an international design. The atmosphere is bold and can be turned 45 degrees. Sleeper width, convenient seat adjustment, no blind area rearview mirror, under the backdrop of high-end interior, a broader view. Integrated center console with engine tachometer, adjustable soft steering wheel. Large tooth aluminum alloy housing gearbox, 6/8 stop synchronizer, more comfortable handling. The HOWO light truck that fully adapted to efficient logistics attracted the attention of the participants. 
The official release of the HOWO light truck symbolizes that CNHTC has taken a solid step in transforming the development mode, vigorously adjusting the product structure, and further enriching the product spectrum. The successful implementation of the strategic adjustment deployment of China National Heavy Duty Truck Group to build a full-scale commercial vehicle enterprise group of one million vehicles will certainly have a significant impact on the development of China National Heavy Duty Truck Group.
The construction land of CNHTC Jinan Light Truck Project will be approximately 1 million square meters, and the total annual production capacity will reach 300,000 units. The main product of the light truck sales department will be mass produced in early 2012. In 2012, it was the first market introduction year for heavy truck Jinan Light Trucks, and it planned to produce and sell 30,000 vehicles. In line with the idea that the terminal is the king and the main channel for sales, the heavy truck Jinan light truck adopts the agency sales system. With a high starting point for selection and construction standards and a strict selection and construction process, it has established a distribution network supporting 30,000 vehicles per year. The system implements an internationalization strategy and uses social forces on a large scale to achieve an expansion of sales scale. At present, Sinotruk light trucks have been fully prepared in terms of product quality, technology, marketing, and service, and are poised to enter the light truck market.
The 2012 Business Conference of China National Heavy Duty Truck Jinan Light Truck Division was held at the same time. The conference focused on the introduction of new products and marketing network construction ideas launched by Sinotruck in 2012. The first group of 386 light truck contracted players were awarded to Beijing Hetian Company. 
China National Heavy Duty Truck Jinan Light Truck Sales Department said that although China has the largest market share of low-end light trucks, China National Heavy Duty Truck still decided to be a medium-to-high-end light truck. In 2011, the low-end car market fell by about 25%, and the mid-to-high end light truck market bucked the trend, confirming the judgment of heavy trucks in the light truck market. China National Heavy Duty Truck light truck project will be fully launched in 2012, taking the economic recovery period as an opportunity to expand the local brand advantage and improve the product layout.
The light truck will become the new economic growth point of Sinotruk Group. In the light truck R&D process, CNHTC adheres to the design principles of advanced technology, fuel economy, emission and environmental protection and quality reliability, ensuring the high-end products of HOWO light trucks. authoritative. In the future, China National Heavy Duty Truck Jinan Light Truck Sales Department will cooperate sincerely with the distribution partners to make mutual benefit and win-win, and strive to build China National Heavy Duty Truck light trucks to build a nationally leading and world-renowned brand.