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Lianjian Optoelectronics 227 million shares of the two companies to improve the digital outdoor media industry
Today, Lianjian Optoelectronics announced that the company intends to spend a total of 227 million yuan to acquire the 5 shares of Hangmei Media Group Co., Ltd. (hereinafter referred to as AirMedia) and 28.4 shares of Shenzhen Precision Focus Media Co., Ltd. (hereinafter referred to as Accurate Focus Media) . The specific plan shows that Lianjian Optoelectronics signed the "Equity Transfer Agreement" with Beijing Shengshi United Advertising Co., Ltd. on April 7th, stipulating that the company will use the self-raised funds of 150 million yuan to acquire the equity of Hangmei Media 5. Based on the audited deducted net profit of 200 million yuan promised by AirMedia Media in 2015, the valuation of all shareholders' equity of AirMedia is 3 billion yuan. In addition, the company's board of directors reviewed and approved the proposal of the company to acquire 28.4 equity of Accumulated Focus Media from Musheng Media at no more than 76.68 million yuan. As can be seen from the public information, Hangmei Media is mainly engaged in electronic media advertising business and traditional media advertising business. Accurate Focus Media provides enterprises with solutions based on mobile internet for accurate communication and precise marketing. It is one of the leading providers of integrated mobile marketing services. It has a self-developed micro-interactive mobile marketing platform and ADUU mobile advertising platform, which can be used for enterprises. Tailor-made solutions for marketing, advertising, online and offline interaction and resource data analysis. The reporter noted that around the strategic goal of becoming a digital outdoor media group, Lianjian Optoelectronics has been continuously acquiring. In September 2014, the company announced the acquisition of Easystar, and continued to strengthen the leading LED transmission equipment technology research and development strength, in order to become the largest LED transmission equipment manufacturer in China; at the same time acquisition of the Friends of the public relations 100 equity, enter the advertising chain upstream public relations and digital The service industry has opened up digital communication channels to form an online and offline integrated communication pattern.