Lighting enterprise transformation goes to the crossroads


In recent years, the rising prices of raw materials and upstream parts, coupled with higher labor costs, have caused problems in rising production costs. Moreover, consumer brand awareness has increased, and the level of distribution channel fees has increased year by year. Under the combined effect of many factors, many lighting companies have proposed the slogan of transformation.
Before, I talked with the bosses or bosses of some lighting companies. In 2011, the lighting companies were somewhat sluggish, and the breakout has become everyone's consensus. Later, when interviewed by some media, they often mentioned how lighting enterprises are transforming. . Therefore, I feel that it is necessary to explore several issues at the crossroads of lighting enterprises to the present transformation.
What is the profit model of the company?
In fact, the core of this problem can be broken down into three questions: who wants to earn money, what to earn money, and how to make money. Perhaps many lighting companies will think that the product price is higher, the cost is reduced, the cost is reduced, and the daily savings are a little, the company will naturally make a profit.
If things are so simple, what kind of transformation does the lighting company have to talk about? Take a home lighting company as an example. In 2010, domestic sales exceeded 1 billion yuan in sales. In the field of home lighting, it should be regarded as a medium-sized enterprise. But after deciphering the sales structure of this company, you will find that the reality is so cruel: the company's new stores in the country in 2010 are estimated to be around 300, each store's products are sampled, and the channel is promoted due to a large number of channel promotions. A large backlog of inventory, the actual sales of less than 60 million yuan, the average annual sales to each store may be less than 100,000 yuan.
Aside from whether these stores can achieve profitability well, from the perspective of manufacturers, can companies rely on these terminal stores to obtain sustained profits from the company? Can these stores support the company’s future sales of 500 million yuan? If you want to make 1 billion, how many stores do you need to open?
The personal point of view is that any lighting company must rely on this profit model in its infancy. This is a necessary process, but after it has reached a certain stage, especially after many enterprises complete the original capital accumulation by this model, Relying on this profit model, it is possible to maintain the current status of the company's sales, but if you want to achieve greater performance, you have to rethink the profit model.
What is the marketing model of the company?
What is this and the previous profit model? It's a bit similar, but I still want to list it separately, maybe it's the reason for the marketing system all the year round. It is undeniable that lighting companies close to 90 or more are taking production roads; only a small number of lighting companies have begun to take the brand management road. Among the few companies that have taken the brand road, the basic mode of operation is mainly the store model, hardware channel mode and engineering mode.
At present, the home lighting industry is using a store model, or entering a hardware channel, but in fact, many companies do not have the corresponding product support, and they are unable to enter these channels.
Looking back at the marketing model of the first-line brand of the lighting industry: Sanxiong Aurora is good at engineering marketing, Huayi is also a master of engineering, Foshan lighting is popular in circulation products, Opus is in alliance with the real estate industry, and NVC is a dual-pronged engineering and designer channel, but many companies What about the highlights? Is it known in the channel model? Is it known for innovation in product models? Or is it known for diversified marketing activities?

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Specification:

Product Model:

JX40

Accuracy:

±1.5mm (0.06 inch)

Measuring Unit:

metre/inch/feet

Measuring Range:

0.03~40m (0.01 to 131 ft)

Measuring Time:

0.1~4 seconds

Laser Class:

Class II

Laser Type:

635nm, <1mW

Waterproof & Dustproof :

IP54

Auto Laser Off:

60 seconds

Automatic Power-off:

480 seconds(8 minutes)

Lighting:

white LED

Datum Option:

Can choose Front edge or end piece edge as datum

Battery Status:

Y

Signal Strength Display:

Y

Lcd Display:

2 inch large screen

Display illumination and multi-line display:

Max 2 displays

Data Memory:

Y (allow 20 values)

Backlight display:

Y

Continuous Measurement:

Y

Min/max Measurement:

Y

Addition/Subtraction(Distance/Area/Volume): 

Y

Area/Volume/Pythagoras Measurement:

Y

Battery Type:

AAA alkaline battery(2*1.5v )

Weight:

about 80g 

Dimensions(L*W*H):

4*2*11.5cm

Auto correction and error report technology:

Y

Operating Temperature:

0-40 â„ƒ(32-104 ℉ )

Storage Temperature:

-20~60 ℃  (-4~140 ℉)

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