20% of exhibitors from China's Essen Tire Exhibition ended in China

The 27th German Essen Tire Exhibition recently concluded at the Essen Exhibition Center in Germany.

It is understood that a total of 140 Chinese companies participated in the exhibition, accounting for 21.4% of the total number of exhibitors. In the case of poor overall tire exports, companies are striving for more trade opportunities.

China is the world's largest producer and exporter of tires. It has an annual output of nearly 400 million tires, and about 40% of its tires are exported around the world. At the stage of tire rubber exhibitions in various countries and regions in the world, Chinese companies have always been one of the countries with the highest percentage of exhibitors.

As the general agent of this exhibition in China, China United Rubber Co., Ltd. organized a delegation to Germany to participate in the exhibition. Relevant persons attending the meeting said that although the number of visitors at the exhibition site was more than that of the previous session, the actual orders received were not many. Everyone was still worried about the economic trend in the second half of the year. The wait-and-see mood was strong. Coupled with the depreciation of the euro and the declining trend of natural rubber prices, the world economic situation is still not optimistic.

At this exhibition, in order to seize the opportunity and win more business opportunities, Chinese companies have begun to pay attention to the establishment and promotion of brands from the inside out, not only to improve product performance and technology content, to adapt to the increasing European market access threshold, but also to develop It applies to high-performance tires of high-end models and increases the added value of products, hoping to break away from the harsh environment of low-end market competition.

At the same time, Chinese companies have also brought brand image and marketing concepts to the booth design, so that more and more high-quality Chinese-made tires are recognized by the world.

It is reported that a total of 19,000 professional buyers from more than 130 countries and regions visited the exhibition to gain first-hand market information. The tire giants of the world, such as Goodyear and Michelin, are exhibiting themselves to show their latest tire technologies and products.