Qianjiang Spring enters the high-end market for auto parts

Qianjiang Spring (Beijing) Co., Ltd., jointly established by Qianjiang Industry Group and Qianjiang Springs (Hangzhou) Co., Ltd., recently held a ground-breaking ceremony at the Yangzhen Industrial Base in Shunyi District, Beijing. In August 2011, after the company put into production, it will provide a series of high-end spare parts for a number of multinational automotive companies in the Bohai Economic Circle.

Positioning: High-end automotive components

The Bohai Rim economic circle is the third pole of China’s economic growth, and the development momentum of the automobile industry is extremely good. In recent years, many multinational vehicle companies have set up factories here. Many well-known manufacturers at home and abroad are eyeing these orders, but for various reasons. There are only a few domestic manufacturers that actually have substantial actions. It's a pity to watch these orders taken by foreign manufacturers. Zhang Rongsen, chairman of Qianjiang Industry Group, said that the opening of such an automobile parts manufacturing plant in Beijing as an R&D, production, and sales company can build the company's technology, brand advantages, and geographical advantages to build a highway to the international market. .

After Qianjiang Spring (Beijing) Co., Ltd. is put into production, it will provide high-end springs and host accessories for large-scale multinational companies such as BAIC, Beijing Benz, Beijing Hyundai, Tianjin FAW, Embraco and domestic first-class automobile groups, and Hangzhou Qianjiang Springs. The company responded to the north and the south and went hand in hand to compete for the domestic high-end car market.

Target: annual sales or over one billion yuan

Zhang Yongsen introduced that Qianjiang Spring (Beijing) Co., Ltd. has a total investment of 450 million yuan and a planned construction area of ​​55,000 square meters. It will build three suspension spring production lines, a stabilizer bar production line, and four engine valve spring production lines in accordance with world-class standards. And other parts production lines, all production capacity will reach the national spring industry leading position, annual sales will exceed 10 billion yuan.

Zhang Yongsen stated that Qianjiang Industry Group is a large-scale manufacturing enterprise involved in aerospace, defense and military industry, mechanical equipment, electric power transportation, and new materials and new energy development. This time, Hangzhou Qianjiang Spring Co., Ltd. invested heavily in the establishment of Qianjiang Spring (Beijing). ) The company is an inevitable move for the Group to seek expansion after its long-term high-speed growth and growing strength. We hope to integrate more advanced technologies and accelerate the innovation of technology and products to create a high-end platform for continuous improvement of core competitiveness. Zhang Yongsen said.

Aspect: brand, technology, market, a lot

It is reported that Qianjiang Spring's brand is quite loud in the domestic manufacturing industry, especially in the suspension spring of cars, with a number of independent high-tech intellectual property rights. The newly established Beijing company can successfully replicate the various advantages of the group and is also of concern to the industry.

Industry insiders believe that automotive companies are facing huge transformation challenges. If Qianjiang Spring (Beijing) Co., Ltd. wants to continue to maintain the high-end market share, it must achieve synchronous development with the host manufacturers. It must pay attention to the application and promotion of low-carbon technologies in the automotive industry, and must own its own competitive products.

It takes time for brands to accumulate. It took Qianjiang Spring's brand building for almost 20 years. Zhang Yongsen said that we have always insisted that technology is the king and innovation is the development strategy for the company. We believe that relying on our continuous breakthrough in the automotive component technology field, we will be able to achieve the curve beyond and make the Qianjiang brand gain more recognition and grow together with more customers.